Marketing Lead
Company: SketchDeck.AI
Location: Hybrid (Atlanta, GA or Toronto, CAN)
Type: Full-Time
About SketchDeck.AI
Construction is one of the world’s biggest, slowest-to-change industries, and we’re transforming it. At SketchDeck.AI, we build AI-powered tools that eliminate complexity, accelerate workflows, and help teams deliver at a level the industry has never seen before. Our vision is a built environment elevated by technology: more efficient, more accurate, and more human.
About the Opportunity
We’re on the hunt for a Marketing Lead to build the foundation of demand generation at SketchDeck.AI. In this role, you will shape the strategy, create the systems, and run the campaigns that drive our next stage of scale. You will bring structure and creativity to a function that is ready for real ownership, turning strong inbound interest into a predictable pipeline and building repeatable growth processes. If you are looking for deep ownership, broad scope, and a clear path to eventually building and leading the marketing function you design, this is the opportunity.
Key Responsibilities
Build the Marketing Foundations
Define our ICP messaging, and positioning tailored to steel fabricators, construction firms, and related buyers.
Build core marketing systems including funnels, automation, attribution, and reporting.
Improve website flows and landing pages to engage both digital-native buyers and traditional industry decision-makers.
Grow and Convert Inbound Pipeline
Activate website visitor intelligence tools to capture high-intent traffic and missed opportunities.
Improve lead scoring, qualification, and targeting to increase demo and B2B pipeline conversion.
Create tailored campaigns that resonate with both online buyers and field-based operators who rely on relationships and industry familiarity.
Run High-Impact Campaigns and Content
Produce campaigns, case studies, landing pages, and email sequences that speak directly to our ICP workflows and pain points.
Drive traffic growth and increase traffic-to-lead and lead-to-opportunity conversion across digital and non-digital channels.
Support Sales with trade show strategies, event presence, and follow-up motions that capture both modern and traditional industry audiences.
Establish Repeatable Growth Systems and Prepare for Scale
Build dashboards and reporting for traffic, engagement, pipeline contribution, and conversion metrics.
Document repeatable playbooks that work across online channels and industry-specific events.
Identify future hiring needs and grow into a manager as the marketing function expands.
Skills & Experience
Demand Generation: Proven ability to drive B2B pipeline through inbound, campaigns, and full-funnel optimization.
ICP & Messaging: Skilled at defining ICPs and translating industry workflows into clear, compelling positioning.
Marketing Tools Proficiency: Strong experience with HubSpot, automation platforms, attribution tools, analytics, and visitor intelligence systems.
Content and Campaign Execution: Ability to create high-impact content and run multi-channel campaigns from end to end.
Strategic IC: Operates independently with the discipline to build scalable systems and future team foundations.
SketchDeck.AI’s Values
Focus on What Matters. Prioritize high-impact actions aligned with our mission and OKRs.
Own the Outcomes. Embrace single-threaded ownership and drive meaningful outcomes by taking full responsibility for your actions and contributions.
Be Bold, Iterate Fast. Take calculated risks and rapidly experiment to learn and innovate.
Earn Trust. Empower Others. Seek to raise your team's average by fostering honesty, integrity, and collaboration while ensuring world-class quality.